Project Smile Season 4 Kicks Off With ‘Smile Alive!’ Campaign

Season Four of the foremost smile makeover initiative, Project Smile has kicked off with a new theme campaign- ‘Smile Alive!’

Tagged Project Smile 4.0 Smile Alive!, the Season Four which retained the sponsorship support of Oral-B, Megalectric Ltd, Smile360 Dental Specialists and attracted new support from the stable of Your View on TVC and Lagos Television was flagged off with a media launch at Smile360 Dental Specialists, Ikoyi, Lagos.

According to Dr. Amy Traore-Shumbusho, Initiator, Project Smile, Project Smile 4.0 is about smile as a gift to share and giving opportunity to persons who can’t afford to share this gift because they ‘don’t have it’ due to a dental defect or flaw, to be able to do so and the World Oral Health Day has traditionally become that platform to launch this opportunity.

Dr Traore-Shumbusho’s statement was sent to Newsmakersng by the Project Director, Emmanuel Udoro.

“The World Oral Health Day is a parallel platform; hence it serves as our launching pad for the Project Smile initiative as it is a day set aside by the World Dental Federation to give attention to oral healthcare and dental matters and issues on a global scale. As we launch the fourth season, it is pertinent to mention that a total of 17 young men and women spread across the country have become beneficiaries out of which more than 50% have completed their smile makeover treatment,” she said.

She added that the Project Smile initiative also aimed to align with the ideals of the FDI World Dental Federation through the World Oral Health Day to promote basic oral healthcare and advocate a widespread recognition of dentistry.

“Not many people pay attention to the health of their mouth which we call Oral Health. In the universe of healthcare, Oral Health has yet to become reckoned with as other fields of medicine. It’s impressive the work that the World Dental Federation, FDI and its country chapters such as the Nigeria Dental Association have been doing to raise awareness, sensitize and influence behaviors towards adopting basic oral hygiene. I wish to use this occasion to reiterate our commendation for their efforts and the World Oral Health Day.”

Dr. Shumbusho added that the Smile Alive theme takes Project Smile from the idea or perception of an absolute dentistry initiative to a new frontier and repositioning, where lifestyle meets dentistry because the individuals whom Project Smile aims at have had their lives affected by their mouth. “This is also what the theme of the WOHD 2017 ‘Live Mouth Smart’ is about.”

Project Smile 4.0 scheme seeks to award such deserving individuals a chance in a life time to correct this and have the perfect teeth emphasizing that the project is only open to persons from age 18 and above.

Dr. Shumbusho announced that a call-to-entry campaign has begun.

“As we launch Project Smile 4.0, I am excited to announce to the public that an 8-week call-for-entry/call-to-entry begins today.’ She called on the target audience in the public who must be from age 18 and above to watch out for the publicity materials such as the website, radio jingles, hypes, outdoor advertising and social media sites for more information on how to participate and take advantage of the call-for-entry entry phase to stand the chance of being a beneficiary. Entry is simple! Contestants only need to visit the Project Smile website to enter their required bio data, picture, and story in no more 360 words.”

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