Ololade Adeyanju/
Hoping to expose and equip media practitioners to contemporary techniques and insights in the fast-growing media and communication practice, Polaris Bank has partnered the Nigeria Institute of Public Relations (NIPR) to organise the 4th Lagos Digital PR Summit.
The Bank had between May and June this year, sponsored Capacity Building Workshop on the danger of Fake News on the society to over 70 top Journalists drawn across Lagos, Port Harcourt and Abuja.
The two-day experimental Summit, which is expected to attract a gathering of communicators, is focused on achieving collective intelligence aimed at equipping PR practitioners with high-level digital public relations strategies, tactics, how-to’s and skills to carry out their jobs better and uplift their social media campaign results.
The Bank’s Head of Strategic Brand Management and Communication, Mr Nduneche Ezurike, says in a statement: “We recognize that although there are amazing opportunities on the web, to be successful, one needs to understand how the medium works and this is why we have partnered and sponsor Lagos Chapter of NIPR to host the 4th Lagos Digital PR Summit to ready the mind of practitioners and participants and show them the tools and strategies to cut through the clutter so as to connect more deeply with a wider audience.
“The Summit offers a huge variety of benefit for the participants as they will learn, among other things, practical knowledge on how to understand and adapt to the fast-growing digital communication landscape; find and connect with influencers and journalists, and reach a better and wider audience.”
The presentations expected to be delivered by the array of confirmed Speakers, are loaded with strategies, tactics and case studies to inspire and train delegates to make their marks in the digital media space as it involves shared experiences; videos and podcasts; case studies/simulation exercises; question & answers; networking and strategic exposures.
The event which is targeted at Generation X and Millennials who are managing communications for government, corporate, media and non-governmental organizations and others, is scheduled to hold at the Sheraton Lagos Hotel, Mobolaji Bank Anthony Way, Ikeja from today, Wednesday 16th – Thursday 17th, October 2019, 9 am – 4pm daily.
The Lagos Digital PR Summit offers professionals the opportunity to become better equipped and digitally savvy as the internet penetration deepens.
“Polaris Bank is a customer-centric lender well positioned to deliver industry-defining products, services and platforms across all the key market segments of the Nigerian economy; serving a wide customer base in the public and private sector, including large and small corporate organizations, SMEs, professional groups and institutions.”
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