How Abraka Retailer Found Fortune in Misfortune, Won Car in Dangote Cement Bag of Goodies Scratch and Win Promo

Rasaq AbdulKareem/

The word misfortune sure has fortune inside it, a Dangote Cement retailer in Abraka, Delta State has just found out.

Giving an insight on how he became the first grand prize winner of a saloon car in the Dangote Cement Bag of Goodies Scratch and Win Promo, Mr Benjamin Igherighe narrated with excitement how he bought a trailer load of cement from a distributor, Fibo Ventures, and in the process of transferring the bags to his store, the off loaders damaged three bags within which he found the winning card.

After the car was presented to him at a grand ceremony held in Warri, Delta State on July 15, 2019, Igherighe encouraged other Nigerians to take the promo seriously as he just won a prize for the first time ever.

Speaking at the presentation ceremony, the Group Managing Director, Dangote Cement Plc, Engr. Joe Makoju said that the ongoing promo was aimed at rewarding all consumers. He congratulated the winner for becoming the first to emerge as the star prize winner in what has been described as the mother of all promos. He further commended consumers for their loyalty to the brand and urged them to keep buying as there are numerous prizes to be won throughout the campaign.

Marketing Director, Dangote Cement, Mrs Funmi Sanni, in her remarks, said that the promotion was designed to reward not less than 21 million consumers across the country with amazing prizes including 43 cars, 24 tricycles, 24 motorcycles, 550 refrigerators, 400 television sets, 300,000 Dangote foods, goodies packs and recharge cards for all networks worth N200,000,000.

On the mode of participation, Mrs Sanni said that consumers could participate in the promo by simply buying any of the promo bags of Dangote Cement and locating the scratch card within. The gift item is revealed upon carefully scratching off the silver panel which should be taken to any of the redemption centres across the country from July to September 30, 2019.

The Regional Director, South-South, Mr Godson Okoro employing the popular parlance, ‘Warri no de carry last’ expressed his excitement about Warri and environs presenting the first grand prize winner in Nigeria, underpinning the position of Dangote Cement brand as the leader within the region.

The grand prize winner, Mr Igherighe in an emotion-laden voice thanked Chairman, Dangote Cement Plc, Aliko Dangote and the cement company for always giving back to the society.

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