- Transforming unemployment into opportunity through dynamic initiatives
Femi Ashekun/
CUBEGROUP, under the leadership of its dynamic Group Managing Director, Moyosola Niran-Oladunni, is redefining how sports and entertainment can address Nigeria’s unemployment crisis.
Through innovative partnerships and a commitment to youth development, the company is proving that these sectors hold immense potential for economic transformation.
Speaking at the 2024 Ivory Health/CUBEGROUP Squash Open Tournament held at the Ivory Health Club in Lagos, Niran-Oladunni celebrated the winners and highlighted the power of sports and entertainment as tools for societal change.
“Sports and entertainment are more than just hobbies—they are industries capable of creating jobs, nurturing talent, and driving economic growth,” he said.
“By investing in often-overlooked areas like squash, alongside entertainment initiatives, we can empower youths, unlock new opportunities, and foster productivity.”
CUBEGROUP, renowned for its impactful collaborations, has made significant strides in promoting sports and entertainment.
The squash tournament, a collaborative effort with Ivory Health Club, stands out as a platform for nurturing talent, with categories for Male, Female, and Veterans competing over five days of thrilling action.
Beyond sports, Niran-Oladunni emphasised the company’s broader vision, which includes entertainment initiatives designed to engage and uplift Nigerian youth.
“Entertainment complements sports by offering creative outlets and career opportunities, from music and film to live events. Together, these sectors can significantly reduce unemployment and inspire a generation.”
CUBEGROUP’s efforts extend to supporting grassroots football clubs, championing local talent, and exploring entertainment ventures that resonate with Nigeria’s vibrant culture.
The company’s dedication to community-building has positioned it as a trailblazer in blending corporate success with social responsibility.
As he congratulated the tournament winners, Niran-Oladunni urged them to be ambassadors for their craft, adding, “Your victories today are stepping stones for others to believe in the transformative power of sports and entertainment. Together, we can inspire change and build a brighter future.”
With a focus on impactful programmes and strategic collaborations, CUBEGROUP is not just creating opportunities but reshaping the narrative around youth empowerment in Nigeria.
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