Championing Change: The Importance of Diversity in Shaping Africa’s Future, By Laila Bastati

By Laila Bastati, Chief Commercial Officer at APO Group/

As we observe International Women’s Month with the theme of ‘Inspire Inclusion,’ it is essential to contemplate the importance of diversity within organizations and its crucial role in shaping a more equitable and inclusive society. This year’s theme calls on us to inspire others to understand and value women’s inclusion, not just for the benefit of women but for the advancement of the African continent. 

Women across Africa face unique challenges, from cultural barriers to limited access to resources and opportunities. However, despite these difficulties, they continue to defy the odds, breaking barriers, and making significant contributions to their communities and economies. As we recognize such achievements, it’s crucial to underline the importance of promoting the role of women in driving more diverse, competitive, and future-looking workspaces.

At APO Group, we’re proud of our extremely diverse team of professionals worldwide. The diversity we see in age, gender, location, background, and experience combine to forge a formidable team that brings our clients the best of APO Group. In an industry that has achieved, in recent years, a good gender balance, we strive to lead by example, leveraging our platform to advocate for broader gender equality and diversity initiatives, aiming to inspire other organizations to follow suit. 

For us, such diversity reflects a leadership that values and promotes the unique perspectives and contributions of women, at all levels of the organisation. It also clearly demonstrates that we’re an organisation that values inclusivity and equality, and that the different voices and ideas of our team reflect a unique understanding of the African markets in which we operate. The result of being firm proponents of an environment in which all contributions are valued, and where collaboration is part of our culture, is that innovation and creativity come naturally.

The importance of embracing diversity

Embracing diversity, especially gender diversity, is essential for any organization that aims to create a balanced, fair, and dynamic working environment. There’s no doubt that for any type of organization, embracing diverse perspectives and expertise, highlighting achievements and success stories, and advocating for equal opportunities and recognition, are all aspects that contribute to a more equitable and inclusive environment where everyone has the chance to succeed based on merit and talent. 

Successful companies intentionally cultivate diverse leadership at all levels. While this may initially appear coincidental, the process of building diverse teams is a deliberate and strategic endeavor that underscores a commitment to creating spaces where women’s leadership and insights drive innovation and strategic decision-making.

What makes a diverse team?

Firstly, promoting diversity in leadership is crucial. Actively recruiting, developing, and promoting the right female candidates for leadership positions ensures women’s perspectives are represented at the decision-making table. Secondly, reviewing and revising policies to ensure they are gender-neutral and promote equal opportunities for all employees is essential. Thirdly, providing equal access to training, mentorship, and career advancement opportunities, with a particular focus on supporting women, is key.

Additionally, creating a supportive work environment and nurturing a culture of inclusion where all employees feel valued, respected, and supported is paramount. Regularly monitoring and evaluating diversity metrics to track progress and identify areas for improvement is also important. Finally, embracing a culture of work meritocracy where individuals are recognized and rewarded based on their skills, contributions, and performance, rather than on gender, race, or other characteristics, completes the foundation of a diverse team.

In the context of this special period of the year, I urge organizations across Africa to recognize and harness the unique strengths women bring to the table, not only to promote gender equity but to ensure these organizations will continue to have a place in the workspace of tomorrow.

Distributed by APO Group on behalf of APO Group.

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