Ololade Adeyanju/
The Association of Corporate Communication and Marketing Professionals in Banks has commenced activities marking its 30th anniversary with a symbolic tree-planting exercise in Lekki Phase 1, Lagos, aimed at promoting environmental sustainability and reinforcing ethical banking communication practices.
The exercise, held on Providence Street on June 11, brought together top banking communication and marketing professionals, industry stakeholders and executives from across Nigeria’s banking sector.
Leading the initiative were ACAMB President, Jide Sipe, and the Registrar/Chief Executive Officer of the Chartered Institute of Bankers of Nigeria, Akin Morakinyo, alongside ACAMB executives, former leaders, heads of marketing and corporate communications departments in banks, and other industry professionals.
Despite heavy rainfall, participants planted trees named after various banks operating in the country, in what organisers described as a demonstration of commitment to sustainability and industry collaboration.
Speaking during the event, Sipe said the initiative reflected ACAMB’s enduring commitment to strengthening the reputation and credibility of Nigeria’s banking industry.
“Thirty years ago, a handful of professionals chose to put the reputation of the banking industry above rivalry. We are standing today on the foundation they laid, and every tree we plant here is a promise to keep building and, most importantly, deepen credibility by proactively addressing issues which directly improve our collective brand image and customer loyalty,” he said.
He added that the anniversary celebration would focus on both impact and reflection, noting that tree planting was a meaningful way to contribute positively to the environment and society.
According to him, the anniversary activities will continue through September 2026, featuring programmes such as a Golf and Networking Experience scheduled for June 27 at Ikoyi Club, Lagos, and a grand Gala Night slated for September 30, 2026.
“We are marking three decades the way they should be marked, with substance and with joy,” Sipe stated.
Morakinyo, who unveiled ACAMB’s 30th anniversary logo during the event, commended the association for its longstanding partnership with the banking institute and urged members to remain committed to professionalism and ethical conduct.
“This anniversary is dedicated to the glory of God and the service of humanity,” he said. “I charge every member to hold firmly to professionalism and ethics in the discharge of their duties.”
A founding member of the association, Nkechi Ali Balogun, recounted the origins of ACAMB, explaining that the association was established in 1996 by representatives of IBWA, Union Bank, NEXIM Bank, First Bank and the Central Bank of Nigeria.
According to her, the late Mr. Dangogo of the CBN conceived the idea at Kuramo Lodge to encourage healthy competition and mutual respect among banks.
Also speaking, member of ACAMB’s Board of Trustees, Ogie Eboigbe, said the association was formed to address the growing trend of banks de-marketing one another, which he noted was damaging public confidence in the sector.
Founded in 1996, ACAMB was established to combat negative perceptions about the banking industry, restore ethics and strengthen public trust in the sector. The association continues to serve as a major voice in shaping positive narratives and addressing reputational challenges within Nigeria’s banking industry and across African markets.
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