Ololade Adeyanju/
As part of its strategy to provide empowerment opportunities for prospective and existing Small and Medium Scale Enterprise (SME) customers, Polaris Bank has partnered Digivate 360, a local affiliate of Facebook, to provide digital marketing training to SMEs.
According to a statement from Polaris Bank, the scheme will enable SMEs to leverage digital marketing tools to grow their businesses and compete on a global scale.
“This is in line with the Bank’s brand purpose as a future-forward enterprise positioned to meet the challenges of the new age by being the enabler and pathfinder for those who want to keep being relevant in their endeavours.
“SMEs are to leverage digital tools to boost their businesses and compete on a global scale,” the statement says.
According to the Group Head, Products and Markets Development, Adebimpe Ihekuna, the initiative is in line with the Bank’s core value of continuous learning and commitment to the growth and competitiveness of SMEs in the country by training them on the use of social media to drive business.
Commenting on the partnership, Olusegun Oyetunji of Digivate360 said, “We are excited and ready to collaborate with Polaris Bank to deliver “Boost with Facebook” and we are set to kick off this exciting digital journey for the benefit of SME customers in Polaris Bank.”
The training is billed to take place in Lagos, Enugu, Kano; Ilorin; Port Harcourt, Ibadan; Benin, Abeokuta and Abuja from Thursday, October 16, 2019.
Polaris Bank is a customer-centric bank positioned to deliver industry-defining products, services and platforms across all the key market segments.
0